An immense feeling of excitement...
A heightened sense of liberation
An incredible energizing spirit that leaves you feeling so invigorated
Butterflies in your stomach
It's like your heart is racing.
Then, you're in love, my friend.
But being in love is not just something that can be associated with humans. People can fall in love with brands....Yhuppp, So why have people fallen head over heels for apple?
Firstly, they've focused on creating an emotional connection with their customers Asides this, their products are designed with the 'User' at the center of innovation. They're always thinking about their users and how to give them a seamless experience with their product. Also, Apple has managed to create a strong brand image through their visuals in the mind of their customers. Hence, creating lasting memories and increasing their brand reputation. So People no longer buy from apple because of how good their products look... But, the special sense of attachment to an elite community, the feeling of belonging to something bigger
Recap:To build a brand that your audience will love, Focus on these 3 things like Apple did.
✳ Foster emotional connection
✳ Put your Audience at the center of your product development
✳ Focus on building a strong image through your visual identity and campaigns.