Well, I want to share with you a sneak peek of my overall process in designing logos. Many people don't really know how hard designers work to come up with a logo design. Many of you don't even know the process behind the final results 😄. And sometimes I hear comments like, "Oh is that the final design or Did you just type out our brand's name (particularly for wordmark logos). A lot of work goes into this but I'll be giving a brief summary of what it looks like from my end.
Firstly, I start off with a discovery session...
In this session, I ask questions to help me understand your business better and what your brand represents.
Next, I go into research. In this phase, I spend a lot of time analyzing and surfing the internet. I'm looking for patterns that work. Also, studying similar brands to know what they're doing right and what they're doing wrong.
After gathering this information, I present to you different stylescapes.
The essence of this is to give a visual direction of how the brand will look and feel.
Stylescapes basically are a collection of images, typography, patterns and texture which have been organized to give a visual direction. For the next phase, I sketch the different ideas down on a paper. And pick the one that best suits the brand.
Then, I digitalize the sketch. And explain the rationale behind the logo concepts to you.
Furthermore, I present the logos in various mock-ups (both small sized and large sized) Mock-ups help give a real life situation of how the logo will look when it's applied across your various branding materials. Finally, I present a Brand style guide/brand book. This article will contain all the rules and guidelines of how your logo should be used. The essence of this is to ensure consistent use of the logo and it's not used in the wrong way.
In conclusion, I give you all the required files which you need for your logo