How to build your Audience Persona to create better conversions

You may have a gazillion number of audience--at the end of the day, if you can't narrow this list to identify commonalities and differences, You won't be able to craft messages and offers that will evoke a response from them. Think of an audience persona as a fictional representation of your ideal type of client.

First step to creating your audience persona;

1️⃣Assign this character a name and an image.

The point of using a stock photograph and a name is to make it easier for you to remember this persona. Also, you'd be able to see this character as a real person making it easier for you to connect to the minds of your audience.

2️⃣Consider demographic details

✳ Age

✳ Gender

✳ Location

✳ Financial status

✳ Marital Status

✳ Career

3️⃣Consider Psychographic factors.

This one is concerned with the behaviours of your audience.

✳ Consider their interests, hobbies

✳ What do they do to be happy?

4️⃣Find out their goals and dreams, It could be to own a plot of land or go on a vacation e.t.c

Tip: Go into a lot of insane details. The more details you think of, the more your message will appeal to them.

5️⃣What are their Fears

Their Fears are things that act as a threat to their goals or what they want to avoid.
For example: Jumoke is scared of hiring a brand designer because the last person she hired did a very poor job and couldn't get the result she wanted.

6️⃣Know their pain points

✳ What's troubling them?

✳ What are their concerns?

e.g lack of revenue in their business, can't attract quality leads. Again, go into a lot of details as you answer all these questions.

6️⃣Learn about their Needs

Their needs are those things that will help them achieve their dream.
Example: Jumoke needs a software that's easy to use to help her plan her day

7️⃣Identify the social channels they engage with the most.

You'll get a crazy amount of info from here..

✳ Like who they follow

✳ What kind of content they engage with the most

✳ Which thought leader do they listen to

Observe their discussions, comments e.t.c
(You're not stalking, you're studying them to get more insights) Here's a quick random example

✳ Name: Jumoke

✳ Age: 32

✳ Gender: Female

✳ Marital Status: Married

✳ Customer care representative

✳ Income: Middle-class

✳ Pain point: Can't find a balance between her work and her various roles as a mother

✳ Goals: Want to reduce stress in her life and make the most of her time.

✳ Social Media: actively uses LinkedIn and Instagram

✳ Preferred content type Videos, audiobooks that simplify time management

Remember; do crazy amount of research and watch out for what's common. You'd be grateful you did at the end of the day because your message will be crafted specifically for them.
And they would say to themselves, "Wow, this was really made for me"--- Ultimately leading to better conversions! 🤗