I'm sure you thought Branding is Marketing, But don't worry, I forgive you.
Even a lot of top business officers, C-level executives use those terms interchangeably.
Because both of them serve the same End purpose; to help you grow your business while appealing to your audience. They're often thought of as same. But the approach to them is totally different 😮 Yeahhh
The painful part is some entrepreneurs try to skip one and dive straight to the other. For instance, some people feel like branding is not necessary ( a waste of time) , let me just run to marketing so I can get more potential customers and make more money.
In a very simplified term, Branding helps you nurture, keep, build trusting relationships and forge stronger connections
Marketing helps you woo and attract potential clients by offering and communicating value that'll meet their needs. In order to attract, you have to look your best right? It's like when you're going for a dinner, you put on a beautiful suit and wear a nice perfume... Because you want to look more attractive 😊